The answer is: through a series of deals with the internet giants. Instagram is the most popular social media website in the world, a place where people regularly post photos, videos and messages and Instagram has become the most popular photo, video and message-sharing website for the 21st century. However this is not the only way to make money on Instagram, and it’s a very long process. The first part to make this go is to get noticed by Instagram – the site is a one-stop shop of all their content and photo sets. Instagram uses these to find new content for their own platform, which in terms is a massive revenue stream for the company – Instagram has 10,000+ million users and, with its $10 billion valuation, they can be very successful in this department. Here are some things that they need to know in order to reach Instagram’s audience…
1. Instagram is a search engine
So what exactly do you do? You search “instagram” on Google. For a short while, this was the dominant way to get Instagram and other services (like Flickr, Facebook and so on) to users. So what did the search term “instagram” mean to users? Essentially you got a number that could give you a direct link with an image, video or text, but in this case it just meant a quick way to discover an Instagram-worthy image. And the number was the same in every other way too: “instagram” in google means just one thing: “Instagram!”
2. Instagram can make more money by promoting other images than yours
You can put out your own image – even the original one from the beginning of the year 2013, to get your share of a bigger Instagram feed, while Instagram needs to keep you on their platform to promote them your content. So, Instagram can use their reach to promote the content you create too. The reason why they do this is, by doing so, you’re creating a direct link from you to their own content. And once this link is made, they’ve created a direct link back to your own content, which is just another way to make money off your own content.
3. Instagram is a platform for monetisation
All the traffic from your Instagram account is free advertising and they earn a fair bit from this. The reason is that Instagram is a platform for creators. The platform allows them to have their own unique account, their own personal stories, posts, posts with a unique set of pictures
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